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Managing Jewels (Tanishq Vs Reliance Jewels)

Reliance Jewels

With maximum focus on consumer outreach and innovative jewelleryReliance Jewels has expanded its horizons rapidly. Available in Standalone and Shop-in-shop (SIS) formats, Reliance Jewels currently has a consolidated presence of 93 showrooms and 110 SIS across 105 cities in India. Over the years, Reliance Jewels has catered to wide range of audience.



At Reliance Jewels, customers are assured of the widest range , stunning designs, guaranteed purity and quality and a pleasant shopping experience. The product collection hosts an extensive range starting from traditional gold jewellery including Kundan, Polki, Filigree and Temple that showcases the legendary design and craftsmanship of various parts of India right up to contemporary diamond jewellery and solitaires.



Reliance Jewels deals only in 100%  BIS Hallmarked Gold. Every diamond used is internationally certified by Independent Certification Laboratories. Every showroom has karat meters for customers to asses the purity of gold free of cost. The wide array of choice combined with customer first services, such as customization, jewellery cleaning and polishing and the availability of Quality Control Tech rooms and karat meters makes every Reliance Jewels showroom one stop shopping destination for fine jewellery.



Enthused by good sales in the past few months, Mukesh Ambani led Reliance Retail Lifestyle is planning to increase the number of Reliance Jewels outlets to 100 by 2013. They are upbeat about their same store sales growth. The past eight months have been very good for them with 22% growth and people think this is the best time to expand as the rentals have gone down to some extent. In the next three years we will be scaling the Reliance Jewels stores to 100, "Reliance Retail Lifestyle's CEO Bijou Kurien told PTI.



The company has plans to add 14 more by this fiscal end to its existing 10 outlets of Reliance Jewels, which sells gold and diamond jewellery under private label RJ. They have announced to open 10 more Reliance Jewels stores and six Time out store by the end March with aa total investment of Rs.150 crore.

It has six Time Out outlets which sells stationery products , gifts and toys. It also plans to scale up the Time Out stores to 72 over the next three years. All its outlets are large format stores ranging from 2500 sq. ft. to 15,000 sq. ft. The new stores will come up in New Delhi, Ahmedabad, Andhra Pradesh and Mumbai, where it already has its lifestyle outlets. Besides it will also open a few shops in Kochi and Bangalore.  



Tanishq

Tanishq is a jewellery brand of India. It is a division of Titan Company, a company promoted by the Tata Group in collaboration with the Tamil Nadu Industrial Development Corporation (TIDCO). Tanishq's headquarters is at Bengaluru in KarnatakaTanishq is a brand of jewellery retail stores in India. The brand is the property of Titan Company, which is back by Tata Group and TIDCOThe name Tanishq was chosen by Titan's first managing director Xerxes Desai. The name was formed by combining the first two letters from Tata and à¤¨िष्क "NIá¹¢KA" (meaning gold coin or necklace in Sanskrit), although the à¤• k has been modified into a à¤•़ q. According to another sources, the name is formed with the two words Tan (body) and Nishk (gold ornament) in the Sanskrit language, a name synonymous to superior craftsmen or absolute design.



Tanishq is a name synonymous with superior craftsmanship, exclusive designs, and superlative product quality. It is one of the most prestigious jewelry brands in India. Basically, Tanishq is a division of Titan – a company promoted by the Tata Group. Titan company launched the brand Tanishq by the end of 1980. However, the first Tanishq store comes in the year 1996 in India. Tanishq is the first jewelry retail brand in India.

Bollywood diva Deepika Padukone is the brand ambassador of the brand. As of now, the brand has more than 300 stores throughout the nation. Also, the brand earns potential revenue from exporting jewelry in foreign countries including the United Arab Emirates.



Tanishq has almost every different type of jewelry collection. The list includes bangles, bracelets, chains, earrings, necklaces, nose pins, pendants, rings, etc. Also, the company owns prestigious Rivaah and Mia brand jewelry. Additionally, Tanishq has a great collection of diamond jewelry for customers. Apart from these, Tanishq offers a wide range of gifting solutions.

The investment amount for opening a Tanishq store highly depends on the location and store size. Tanishq operates as the largest jewelry retailer in India. It has over 218 exclusive Tanishq boutiques and Zoya stores. The investment in boutiques starts from 1.5 Crs. Depending on the store size, the investment varies. Definitely, the investment is safe. The brand has tremendous equity and a large portion of the investment is in stock which is Gold. So, it always has a value at all stages of the business cycle.

The Tanishq franchise investment has the potential of earning good profit. Due to the huge brand value of this national company, customers trust Tanishq in making a jewelry purchase.



Additionally, Tanishq offers the ‘Golden Harvest’ scheme where customers can deposit a small amount on a monthly basis. And at the end of the scheme, they can buy jewelry of the same amount from Tanishq. So, customers not only can plan the jewelry purchases much in advance but also can get them at a discounted price. So, investing in the Tanishq franchise is a highly profitable opportunity for entrepreneurs in India. 

Currently, Tanishq is eyeing to open more than 200 outlets in at least 130 new small towns in the next 5 years. As of now, the company has 275 exclusive boutique stores in 170 cities. Out of that 226 are the franchise and 50 outlets are company-owned. Opening a Tanishq shop in a small town cost around Rs.15-20 Crore, while a big-format outlet Rs.40-50 Crore.



Reliance Jewels Vs Tanishq






Reliance Jewels

Overall Rating

 4.1

5

42

4

27

3

10

2

6

1

5

Category Ratings

4.2

Skill Development

4.0

Company Culture

3.9

Job Security

3.9

Salary & Benefits



3.8

Work-Life Balance

3.7

Work Satisfaction

3.5

Career Growth



Tanishq

3.7
76%
Recommend to a Friend
83%
Approve of CEO
Tanishq Managing Director Bhaskar Bhat (no image)
Bhaskar Bhat
14 Ratings

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