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Managing FMCD (SONY Vs LG)

 Fast Moving Consumer Durables

Q1. What is FMCD?

Ans 1. These are goods that does not easily wear out or one that yields utility over time rather than completely being consumed in one use.




SONY

Sony is a Japanese multinational conglomerate corporation headquartered in Konan, Minato, Tokyo. The company operates as one of the world's largest manufacturers of consumer and professional electronic products, the largest video game console company and the second largest video game publisher, as well as one of the most comprehensive media companies.

Sony, with its 50 percent market share in the image sensor market, is among the semiconductor sales leaders and, as of 2015, the fifth-largest television manufacturer in the world by annual sales figures. It is the world's largest player in the premium TV market, a market for a television of at least 55 inches with a price higher than $2,500.


Products
Services
RevenueDecrease ¥8.259 trillion (2020)[3]
Increase ¥894.2 billion (2019)[4]
Increase ¥916.2 billion (2019)[4]
Total assetsIncrease ¥23.039 trillion (2020)[3]
Total equityIncrease ¥3.746 trillion (2019)[4]
Number of employees
114,400 (2019)[5]

Sony's principal Indian businesses include Marketing, Sales and After-Sales Service of electronic products and software exports Products: LCD Televisions, Video and Digital Still Cameras, Notebooks and Business Projectors, Personal Audio, Audio Video Accessories, Hi-fi Audios and Home Theater systems, Car audio and Visual systems, games consoles, mobile phones, Recording media and energy devices, Broadcast and Professional products.

In India, Sony has its footprint across all major towns and cities in the country through a distribution network of over 10,400 dealers and distributors, 270 exclusive Sony outlets and 23 direct branch locations. Moreover Sony's 19 sales branches cover a total of 450 cities. It has also developed a network of 270 Sony Center and established 30 warehouses across the country to manage its supply chain effectively.

Sony currently has global software development facilities in the United States, Europe, Japan, China and India. Among these, Sony India Software Center (SISC), located in Bengaluru-India's Silicon Valley-has expanded notably in recent years. Established in 1997, SISC serves s a development base for software used in a wide range of products manufactured by Sony Group companies around the world and as the Group's global offshore IT center. With the role of software taking on ever-greater importance in this digitized age, SISC is rapidly augmenting its team of engineers. In fiscal year 2010, ended 31 March 2011, SISC had approximately 1000 engineers on staff. Their work contributed to efforts of the entire Sony Group to advance state-of-the-art 3D technologies, as well as to the development of new products, including Sony Internet TV, Sony Tablet and Android based mobile phones and other devices. As the Group's strategic offshore IT center, they worked together with Sony Group companies with the aim of reinforcing the Group's operating foundation.

In early 2012, Sony Corp restructured its India business by creating two separate units, one for undertaking sales and marketing operations, headquartered at New Delhi and the other for focusing on software and product development based in Bengaluru. As a result, Sony India Software Center Pvt. Ltd. was de-merged from Sony India Pvt. Ltd. as a separate entity aiming at more effective operations.

LG

LG Corporation is a South Korean multinational conglomerate corporation. It is the fourth-largest chaebol in South Korea and in 2014 global sales reached US$55.91 billion (₩ 59.04 trillion). It comprises four business units: Home Entertainment, Mobile Communications, Home Appliances & Air Solutions and Vehicle Components, with Starion India as its main production vendor for refrigeration and washing machines in the Indian sub-continent. LG Electronics owns Zenith and controls 37.9 percent of LG Display. Since 2008, LG Electronics remains the world's second-largest LCD television manufacturer. The company has 128 operations worldwide, employing 83,000 people.

 Its headquarters are in the LG Twin Towers building in Yeouido-dong, Yeongdeungpo District, Seoul.  LG makes electronics, chemicals, and telecommunications products and operates subsidiaries such as LG Electronics, Zenith, LG Display, LG Uplus, LG Innotek and LG Chem in over 80 countries.

On 30 November 2012, comScore released a report of the October 2012 U.S. Mobile Subscriber Market Share that found LG lost its place as second in the U.S. mobile market share to Apple Inc. On 20 January 2013, Counterpoint Research announced that LG has overtaken Apple to become second largest in the U.S. market share. On 7 August 2013, comScore released a report of the June 2013 U.S. Smartphone Subscriber Market Share that found LG fell to the fifth place in the U.S. mobile market share.

ProductsElectronics, chemicals, telecommunications, engineering, information technology, power generation
RevenueUS$147.2 billion (2018)
Number of employees
222,000 (2012)[1

LG Corporation is a holding company that operates worldwide through more than 30 companies in the electronics, chemical, and telecom fields. Its electronics subsidiaries manufacture and sell products ranging from electronic and digital home appliances to televisions and mobile telephones, from Thin-film-transistor liquid-crystal displays to security devices and semiconductors. In the chemical industry, subsidiaries manufacture and sell products including cosmetics, industrial textiles, rechargeable batteries and toner products, polycarbonates, medicines, and surface decorative materials. Its telecom products include long-distance and international phone services, mobile and broadband telecommunications services, as well as consulting and telemarketing services. LG also operates the Coca-Cola Korea Bottling Company, manages real estate, offers management consulting, and operates professional sports clubs.

Choice magazine, in independent tests of popular LG fridge models in 2010, found the energy consumption in two models was higher than claimed by LG. LG was aware of the problem and had offered compensation to affected customers. In 2004, LG made 4A-rated water efficiency claims for numerous washing machines before they were certified. LG gave undertakings to the Australian Competition and Consumer Commission (ACCC) to provide appropriate corrective notices and upgrade and maintain its trade practices compliance program. In 2006, LG overstated energy efficiency on five of its air conditioner models and was again required to offer consumers rebates to cover the extra energy costs.

In March 2018, it was announced that one of LG steam clothing care system earned the Asthma and Allergy Friendly Certification. In May 2020, a deadly gas leak in LG chemical plant in Visakhapatnam killed 12 people. An investigation was set up to look upon the matter revealed many causes for the accident. Improper storage design, haphazard maintenance of the old storage tank, the temperature inside the oldest of the three storage tanks holding styrene monomer, a chemical used in making polystyrene products, rose to more than six times the permitted level due to polymerization, which resulted in the rise of heat due to the chemical reaction are the few causes. It was also suggested to move the company to a less populated area.

Now here is a list of the various products offered by the companies: 


LG MC3283AMG 32-Litre Convection Microwave Oven (Silver)

LG MC3283AMG 32-Litre Convection Microwave Oven (Silver)

1 Rating
Microwave Type ConvectionCapacity 32 Ltr
View More
Rs. 19,290
LG MC-8188HRC 31L Convection Microwave Oven

LG MC-8188HRC 31L Convection Microwave Oven

1 Rating
Microwave Type ConvectionCapacity 31 L
View More
Rs. 21,143























  • Price Range:
  • Rs. 0 - Rs. 200000 
  • brands:
  • LG


Best LG TV Under 30,000

1. LG 32LM560BPTC – 32 Inch HD Ready Television

LG’s HD Ready LED Smart TV 32LM560BPTCis a really decent and cheap buy. For what it costs, this 80 cm HD-Ready Smart TV set with a max resolution of 1366 x 768p delivers remarkably well. The 3 HDMI and 2 USB ports make it really adaptable as well.

LG 32 Inch Television 32LM560BPTC Review

Here are some of its key features:

  • LG AI ThinQ – This TV features LG’s unique Artificial Intelligence. Its responses to my commands were really impressive.
  • Wireless Sound – I got to connect the set easily to all of my external speakers wirelessly. I am a big fan of Bluetooth speakers. So, it was great to connect the TV to my speakers and enjoy an amazing audio experience. Plus, there is no need to worry about wires clogging up the back of the set!
  • Multi-Tasking — Surf the internet and watch programs simultaneously.
  • Flexible Memory — Just plug a USB stick into the set and get unlimited storage.
  • App Store – This set comes with an app-store where prominent streaming apps can be downloaded and used.

Although this set is remarkably cheap, that doesn’t mean it has limited features. A decent buy under 30,000!

Best LG TV under 40,000

2. LG 43LM6360PTB – 43 Inch Full HD LED Smart TV

This 43-inch Full HD LED TV set from LG is one of the best selling model priced under 40,000 in India.

Best LG Televisions in India under 40000- Review & Price Comparisons

Here are some of its key features

  • Design – The design is minimalistic and elegant, something which I really preferred.
  • Display – 43-inch 1920 x 1080 LED panel (60Hz refresh rate); comes with IPS (In-Plane Switching) panel technology which significantly improves the viewing angles without any obvious colour movements from any angle.
  • Smart TV – Runs on LG’s own celebrated Web Operating System interface. This slick User Interface is responsive and adapted well to my preferences after a day of use.
  • Apps load quickly – Netflix and YouTube are preloaded. You can download more from the LG app store.
  • Comes with over 20 local Indian languages
  • The built-in games are decent
  • LG Thin-Q AI – The set is AI-enabled and comes with a set of voice-activated features
  • 3 HDMI ports and 2 USB ports
  • Expandable memory
  • Dual 10W Dolby Digital Plus speakers with virtual surround sound

This 43-inch set from LG will interest users like me who like colour accuracy and sharpness.

Best LG TV Under 50,000

3. LG 43UM7290PTF – 43 Inches, 4K UHD LED Smart TV

Inside the 50,000-price bracket, this 108 cm (43 Inches) set from LG is as good as it comes. The set offers 4K Ultra HD resolution (3840×2160 pixels). It is only 86 mm thick and weighs around 9 kg so expect it to fit in perfectly with any wall. This Smart TV comes with 4 HDMI ports, 2 USB ports and 20 Watts audio output.

Best LG TV Under 50000

Let’s look at some of the features that make this set stand out

  • IPS Display — IPS panels are renowned for their remarkable screen quality and their compatibility with LED screens. It eliminates any distortion out of images, making them more lifelike. Viewing experience was amazing.
  • Wireless Sound -I got to connect the set easily to all of my external speakers wirelessly. I am a big fan of wireless audio – no need to worry about wires clogging up the back of the set!
  • LG AI Thin-Q – This TV also possesses LG’s unique Artificial Intelligence feature. Its responses to my commands were really impressive.
  • Multi-Tasking – This feature allowed me to watch channels while simultaneously surfing the internet.
  • Recommended for Streamers – This TV is recommended for you if you subscribe to Netflix or Amazon Prime. The smart features make accessing these apps very easy. This feature certainly removed all the doubts I had about buying this product.
  • With pretty much zero cons, it is safe to say that this model is definitely the best in the 50,000-price bracket. I’ll also say that this is a steal. This super modern set from LG will not lose its relevance for many years!

 

Best LG Television Under 70,000

4. LG 55UM7300PTA – 55 inches, 4K UHD Smart LED TV

This set from LG’s AI Thin-Q is the ultimate LED TV I could find under 70,000.

Best LG TV Under 70000

Key Features:

  • Display – The set has a massive 55-inch IPS display with 4K (Ultra HD)
  • Natural Language Processing (NLP) – The set comes with a unique AI technology that allows it to recognize and process the user’s voice to carry out various commands (like switch on/off, control volume, and so on).
  • Inbuilt WIFI support for all downloadable applications. The TV is Netflix friendly.
  • Dual 20W speakers with DTS Virtual X technology which makes your viewing experience amazing.

At a price of less than 70000, you are looking at a stunning set with 55-inch 4K display and a range of advanced features. Definitely worth the investment!











Sony BRAVIA KLV-40R352F 40 inch LED...

Rs. 30,293


Best for Small Rooms: Sony XBR49X900F 49" 4K Smart TV

4.2
Buy on WalmartBuy on EBay
What We Like

  • 4K UHD

  • Full array dimming

  • IMAX enhanced audio

What We Don't Like

  • Expensive

  • Picture quality is altered at an angle

Even if you have a small room, there’s no need to sacrifice on quality. For smaller viewing spaces, one of the best Sony options is the X900F 49-inch 4K smart LED TV. It packs a huge punch for a smaller model, but won’t overwhelm your apartment or family room.

The TV uses Sony’s HDR X1 Extreme processor, X-Tended Dynamic Range, and X-Motion Clarity, which are responsible for the X900F’s impressive contrast and color saturation, plus its low blur rate during action shots. The sound quality is just as strong as the picture, thanks to the inclusion of IMAX Enhanced audio, designed to replicate the immersive IMAX theater experience in your own home. It’s not overbearing—it creates a perfect surround sound system.

As with most new Sony TVs, you can also enjoy the convenience of Android TV and Google Assistant. One last tip—consider where in your home you’ll be placing your TV, as viewing abilities can be altered if you’re watching from an angle. Otherwise, we recommend it highly. 

Best Value: Sony X800G 4K 65-Inch UHD Smart TV

Buy on AmazonBuy on Best BuyBuy on Walmart
What We Like

  • Image looks great from any viewing angle

  • Vibrant color hues

  • 12 picture and five audio modes

What We Don't Like

  • Weak color contrast in dark scenes

A great TV doesn’t need to cost a fortune. If you’re shopping for a new Sony on a budget, don’t look past the X800G line. It’s offered in sizes from 43-inch all the way up to 75-inch, giving plenty of options for any household. This TV wins points for its accurate and vibrant colors with 4K UHD resolution with HDR10/HLG support. Plus, the image doesn't distort from any viewing angle—a claim even premium TVs can’t always make. It also has the Android operating system built-in, along with Chromecast. However, in dark or black video scenes, the color contrast could use some improvement. 

The X800G also has plenty of options for accessibility, including text magnification and a screen reader, ensuring it's usable for everyone. In terms of design, it has a strong robust build—perfect for homes that may worry about pets or kids knocking over fragile screens. 

Being a budget model, you’re not going to get all of the bells and whistles of a more premium product. However, there is plenty to love about the X800G series, and it’s a top choice for a home cinema experience on a budget. 


















Best Smart TV: Sony X800H 43-Inch 4K UHD TV

Buy on AmazonBuy on Best BuyBuy on Walmart
What We Like

  • Extremely accurate colors

  • Amazon Alexa/Google Assistant compatible

  • Dolby Vision support

What We Don't Like

  • No Mac/iOS support

  • Black hues lack depth

It’s no secret that smart TVs and streaming are the way of the future, with more and more of us ditching cable subscriptions in favor of online services like Netflix. If you’re upgrading to a smart TV to enjoy streaming, the Sony X800H may be just what you need. With Android TV and connectivity for Google Assistant or Amazon Alexa, it’s easy to use your TV hands-free or use it to play music or start playing your favorite show. 

You’ll also see your shows and games in as much detail as possible, thanks to Sony’s X1 HDR processor. This feature removes excess noise and gives you incredibly lifelike video. The color and saturation on the X800H are fantastic as well, standing out for its bright and accurate color portrayal. It also uses Dolby Vision and Triluminos display technologies to ensure detail and color really pop. However, black hues don’t seem to have the same richness as other colors on the screen. 

Even if you’re new to smart TVs, the control panels are intuitive and you’ll quickly learn how to make best use of your new device. 









LG 215 L Direct Cool Single Door 3 Star (2020) Refrigerator(Scarlet Plumeria, GL-B221ASPD

LG 215 L Direct Cool Single Door 3 Star (2020) Refrigerator(Scarlet Plumeria, GL-B221ASPD

1 Rating
Energy Rating 3 Star
View More
Rs. 17,590






★★★★★
LG 190 L Direct Cool Single Door 4 Star (2020) Refrigerator with Base Drawer(Blue Glow, GL-D201ABGY

LG 190 L Direct Cool Single Door 4 Star (2020) Refrigerator with Base Drawer(Blue Glow, GL-D201ABGY

1 Rating
Energy Rating 4 Star
View More                          
Rs. 15,990


#3
Sony Xperia Z5 price in India
73%

Sony Xperia Z5

Android v5.1 (Lollipop), upgradable to v7.0 (Nougat)
Rs.19,999

See more prices

  • Performance




  • Display



  • Camera




  • Battery




    • + Compare
    #6
    Sony Xperia C4 Dual price in India
    69%

    Sony Xperia C4 Dual

    Android v5.0 (Lollipop)
    Rs.23,499

    See more prices

  • Performance




  • Display



  • Camera




  • Battery




    • + Compare

    1. Sony WH-1000XM3

    Unbeatable all-rounders - the best Sony headphones you can buy right now.

    SPECIFICATIONS

    Type: On-ear | Wireless: Yes | Battery life: 30 hours | Noise-cancelling: Yes | In-line mic/remote: No | 3.5mm connector: Yes | Weight: 254g

    Reasons to Buy

    Natural, all-round sound quality
    The best noise-cancelling out there
    Supremely comfortable


    2. Sony WF-1000XM3

    The best Sony in-ear headphones on the market right now.

    SPECIFICATIONS

    Type: In-ear | Wireless: Yes | Battery life: 24 hours | Noise-cancelling: Yes | In-line mic/remote: No | 3.5mm connector: No | Weight: 8.5g

    Reasons to Buy

    Great timing and musicality
    Impressive battery life
    Comfy fit

    3. Sony MDR-EX650AP

    From sound, to fit, the EX650s are everything a pair of budget in-ears should be.

    SPECIFICATIONS

    Type: In-ear | Wireless: No | Battery life: N/A | Noise-cancelling: No | In-line mic/remote: Yes | 3.5mm connector: Yes | Weight: 9g

    Reasons to Buy

    Comfy, secure fit
    Solid, weighty, punchy delivery
    Expansive soundstage

    4. Sony PlayStation 4 Platinum Headset

    The best pairs of Sony headphones you can buy for PS4.

    SPECIFICATIONS

    Type: On-ear | Wireless: Yes | Battery life: 11 hours | Noise-cancelling: No | In-line mic/remote: No | 3.5mm connector: Yes | Weight: 318g

    Reasons to Buy

    Precise, balanced sound
    Comfy fit
    Great for PS4 users
    3D Audio on some games

    5. Sony WI-1000X

    Decent sound and noise-cancelling make these earbuds a smart choice.

    SPECIFICATIONS

    Type: In-ear | Wireless: Yes | Battery life: 10 hours | Noise-cancelling: Yes | In-line mic/remote: No | 3.5mm connector: Yes | Weight: 71g

    Reasons to Buy

    Punchy bass
    Insightful midrange
    Well balanced

    Reasons to Avoid

    Inflexible neckband

    Reasons to Avoid

    Virtual Surround Sound isn't great
    Mic picks up background noise
    Fiddly buttons

    Reasons to Avoid

    No volume control

    Reasons to Avoid

    Don't support aptX HD
    Earpieces lack volume control

    Reasons to Avoid

    Exposes weaker recordings
    Fiddly touch controls


    16 GB
    See Full Specifications
    "The best Sony phone priced around Rs. 24,000"
    32 GB
    See Full Specifications
    "The best Sony phone priced around Rs. 20,000"






















    ★★★★★























    - 40 Inch (101.6 cm), LED Display
    - Full HD, 1920x1080 Pixels Display
    - 1 USB Ports, 2 HDMI Ports
    - Smart TV


















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